From January 31 to February 2, 2025, the Dresden Exhibition Center transformed into a center of travel inspiration. The traditional travel fair brought a diverse offer for everyone looking for a tailor-made vacation - from city trips to cruises to traveling by car, camper van or train.
This year's edition combined tried-and-tested concepts with new elements that appealed to a wider range of visitors. The possibility of individual advice with travel experts aroused great interest, reflecting the current trend of careful holiday planning.
The fair thus reaffirmed its important role in the industry and inspired thousands of visitors to new travel experiences.
Aš successfully represented its tourist potential
Over the weekend, the town of Aš presented itself at the prestigious Reisemesse tourism fair in Dresden, which attracted thousands of visitors from all over Europe. This year's edition confirmed the ever-growing interest in camping, especially among tourists from Saxony, which opens up new possibilities for the development of tourist infrastructure in the region.
Participation in the fair allowed Aša not only to establish valuable contacts and present its tourist attractions, but also to gain an overview of current trends in tourism. Projects aimed at expanding accommodation options in nature, for example at Vrch Háj, which is becoming a popular destination for athletes and active tourists, were particularly well received.
The fair was attended by countries such as Germany, the Czech Republic and Poland, and attendance once again reached high numbers. For Aš, participation in this event was an important step towards strengthening tourism and supporting local entrepreneurs who can benefit from the growing interest in the region.
