Destination: Munich
Purpose of the trip: presentation of the city of Aš and the Aš region at the international tourism fair f.re.e
Travel date: February 14th - 18th, 2024
The city of Aš had its own stand at the largest Bavarian tourism fair f.re.e. As part of the fair, a joint presentation of the city of Aš and the Aš region was held, carried out by the product manager for tourism, Mgr. Zdeněk Soukup, and a long-time employee of the Aš Information Center at the Aš Library, Museum and Information Center, Nikol Kmochová.
The presentation at the fair was very successful. The city stand was widely visited by potential tourists from Bavaria, Saxony and the Czech Republic. The target groups represented included cyclists, campers, nature lovers, adrenaline athletes, often descendants of post-war displaced persons or compatriots living abroad. Direct contact with potential tourists increased their motivation to visit the Aš region. He also shed light on the criteria according to which tourists decide on the destination they will visit. He therefore outlined the priority measures that need to be paid attention to.
New contacts were established during the fair with representatives of tourism organizations and accommodation providers from neighboring Bavaria and Saxony. These contacts will improve cooperation between our region and neighboring regions.
Participation in the fair was also very inspiring regarding the marketing activities of successful tourist destinations. It also pointed out some shortcomings of regional promotional materials used for marketing purposes in the tourism industry. It showed the possibilities of improving existing ones and creating attractive new promotional materials.
In Aš on 19. 2. 2024 Mgr. Zdeněk Soukup
