Small-scale public procurement
Title: Online campaign "Aš na spičke republiky" Type of public contract: Services
Brief description of the subject:
The subject of the public contract is the creation and management of an online campaign of the city of Aš for domestic and foreign tourism in the period 03/2024-12/2024 on the topic "Aš at the top of the Czech Republic". The supporting document for the campaign will be the Tourism Development Strategy and the Marketing and Communication Strategy of the city of Aš.
Minimum campaign content for the entire period:
- creation of standard banners/visuals for the media used in accordance with the claim "Aš na spičke České republiky", including in the German version,
- social networks including creative, credits, advertising on online portals, PPC (Google ads, sklik, YouTube, Instagram, Facebook – in cooperation with FB ML administrators – Město ML and KIS ML, remarketing) + reporting and analytics,
- adaptation to individual periods, events and possibly other situations (e.g. epidemiological ones),
- PR articles
The aim of the campaign is to concentrate visitors during the winter months, which are less touristy.
Entry procedure, expected value
Procedure: VZMR, min. 3, published Public procurement regime: Small-scale VZ Estimated value: CZK 500,000 incl. VAT
Place of performance
Ash
Start date: 01.02.2024
Submit your offer by: 1.3.2024 12:00
Contact
Ing. Mgr. Andrea Kuzma, director of KMIC Aš, Mon, tel. 725 728 416 , e-mail: reditel@kmic.cz
